Snarky Behavior

"Fit for the Classroom, Fit for the Hood" — Item 5 of 12

August 30, 2007 · Leave a Comment

“Fit for the Classroom, Fit for the Hood”
Fall 2007 Product Line
Item #5 of 12: Timberland– Men’s Plaid Shorts

Item 5 in the “Fit for the Classroom, Fit for the Hood” fashion line is a pair of plaid shorts by Timberland.

My college roommate works at Adidas. Part of his job is “scouting” early trends in urban fashion in New York, Boston, DC and LA, which he can bring back as inspiration to his designers in Portland, to guide them in their upcoming year’s fashion line.

Last year when my friend visited me in DC, we went to the “And1 Mixtape Tour” at the MCI Center, which of course, was a spectacle to behold. While we were there, he kept pointing out to me the plaid shorts people were wearing… I distinctly remember him telling me: “next year, plaid’s going to BLOW UP.”

And did it ever. Plaid became an integral fad from American Eagle and Abercrombie, to Diesel and Seven, to Sean Jean and Mark Ecko. Of course, the OG of plaid is the lumberjack outdoorsy labels, which is why we’re going Timberland here.

Is plaid “played out”? Maybe. But I give respect to the Timberland label, if for no other reason than the fact that their CEO’s were caught blindsighted when black urban youth started purchasing their merchandise, which was at the time being marketed to white weekend warriors. I’d like to say I’m contributing to dissolving stereotypes by bringing that cycle back around full circle. That, and raising the roof.

The Timberland Plaid Shorts can be purchased at the Pentagon City Macy’s for $20 on clearance.

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